Entrepreneurial Story: From Competition to Collaboration, The Journey of Linktree and Koji

In the fierce link-in-bio market, Melbourne's Linktree has solidified its position as a global leader by acquiring competitors. After cutting back on staff earlier this year, Linktree announced its second acquisition of a US-based competitor in just over six months. This time, it’s San Diego-based Koji, a link-in-bio service for the creator economy with over 400 mini apps on its app store.

Founded in 2016 by former Google product manager Dmitry Shapiro and Sean Thielen, Koji allows apps to open inside any social media app without downloads or installations, bypassing Apple Store fees. This innovation drastically reduced the time and cost to develop new apps, propelling the creator economy forward.

Linktree announced that Koji's product and brand would be sunset on January 31, 2024, with all Koji creators transitioning to Linktree's platform and receiving three months of free Linktree Pro. "We’re thrilled to welcome Koji users to the Linktree community and excited to continue innovating in the category we created," Linktree stated in their blog post.

Linktree currently serves over 40 million users worldwide, with more than 1.3 billion clicks per month, making it one of the most popular websites globally. Koji’s app store changed the way people view the creator economy, and Linktree is the perfect fit to elevate Koji's innovations to the next level.

Source: Business News Australia