g’oodles: Untangling Pet Grooming for Curly-Coated Dogs

Natalie Sanderson and Priscilla Barletta, founders of g'oodles, recognised a growing issue faced by owners of curly-coated dogs managing their pets' unruly fur. With their experience in haircare and pet grooming, they seized the opportunity to create products that would simplify detangling and washing for curly-coated breeds.

They started g'oodles to offer a solution to keep dogs comfortable and healthy by making grooming less stressful. As mothers themselves, Natalie and Priscilla relate to the bond people share with their “fur babies” and are driven to provide the best for them.

Both founders believe entrepreneurship offers women the freedom and flexibility that traditional corporate roles often don’t. They encourage aspiring entrepreneurs, saying, "It takes dedication, but with the right tools, anything is possible." Their success is proof that passion and perseverance can turn a simple idea into a thriving business.

Source: Amazon, 2023