Kayla Itsines - Sweat App

Kayla Itsines, a personal trainer from Adelaide, teamed up with co-founder Tobi Pearce to create the Sweat app, a fitness platform that attracted over 30 million users within its first four years. Sweat offers a variety of home and gym workout programs designed specifically for women, while also serving as a community space for users to motivate and support each other worldwide.

Initially inspired by her younger cousin, Kayla started sharing success stories and fitness routines on social media, which quickly grew her following. As her online presence expanded, she transitioned from selling workout e-books to envisioning a more interactive platform. With revenue generated from e-books, Instagram ads, and brand partnerships, Kayla self-funded the development of Sweat without needing external investors.

In 2021, her dedication paid off when Sweat was sold for a staggering $400 million. Her journey highlights the power of social media and personal branding, and with the right tools, anyone can learn how to boost engagement and build a strong online reputation (source: UTS Open).