Success Secrets of Julian Ilich, Founder of Tiller Rides

Julian Ilich founded Tiller Rides to provide an eco-friendly transportation alternative to gas-guzzling cars. His team in Perth spent five years developing the stylish and practical Tiller Rides Roadster electric bike. Here are his success tips:

Bring in Others to Fill Knowledge Gaps

As someone without a business background, Julian sought advice from experienced friends like Ray Glickman for management support. He collaborated with 3D modelers, graphic designers, and a design advisory group to ensure professional input in decision-making.

Compensate the Startup Team

Recognizing the contributions of team members, Julian established a “success fee” plan and offered equity to top contributors, ensuring they are rewarded for their efforts.

Challenge Established Truths

Julian faced technical challenges in manufacturing the bike’s aluminum frame but persisted despite expert doubts. He advises seeking mentorship but also encourages challenging conventional wisdom.

Find Sustainability in Unexpected Places

To manage budgets, Tiller Rides purchased second-hand equipment and frequently used Officeworks for supplies and printing needs, demonstrating efficient resource utilization.

Source: Officeworks