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Kalinda Salla and Joel Miranda, both business and life partners, noticed a gap in the market for vibrant, fun gym towels. In February 2021, they launched Cheeky Winx with eight designs. Demand quickly grew, and they expanded into beach towels, golf towels, and grip socks. Within two years, they reached a turnover of $1 million and started expanding into the US market. Here are their tips for small business success.
Don’t Be Too Quick off the Mark
Early on, they faced quality issues with manufacturers. After initial setbacks, they sourced a reliable manufacturer through an agent, ensuring product quality.
Learn from Past Mistakes
Kalinda’s previous business failure taught her the importance of advertising. They have been running ads on Facebook, Instagram, and Google since the beginning, learning to improve their ad strategies through coaching.
Face-to-Face Interaction Wins
They frequently reach out to gyms, offering free towels to members, which helps build brand loyalty. A notable moment was giving a towel to singer Jason Derulo during a flight, which excited their community.
Choose Your Partners Wisely
Collaborating with artists, including Indigenous artists Sheri Skele and Karinda Farrant, has been crucial. These partnerships often lead to top-selling products, with a portion of sales supporting the artists’ communities.
Listen to Your Customers but Stay on Brand
Expanding product lines based on customer feedback helped growth. However, sticking to their original brand identity proved most successful, avoiding generic products that didn’t sell well.
Source: Officeworks
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