Tips for eCommerce Businesses Planning a Tree or Sea Change

Thinking of moving your eCommerce business to the countryside or the coast? A tree or sea change promises a slower pace and a better lifestyle, but it also comes with its own challenges. Here are some tips from three successful Aussie businesses that made the move:

1. Do Trial Runs

   
   

   Before committing, spend time in your desired location. Shamini Rajarethnam, CEO of RATIONALE, visited Kyneton multiple times to assess the commute, local amenities, and internet connectivity. Make sure the area meets your business and lifestyle needs before taking the leap.

2. Consider the Impact on All Areas of Business

   
   

   RATIONALE divided its business into key areas to focus on how each would be affected by the move. Early planning around logistics and communication with Australia Post ensured a smooth transition from metropolitan to regional operations.

3. Get Your Team On-Board Early

   
   

   Let your team in on the decision-making process. Shamini shared RATIONALE’s plans with employees four years in advance, involving them in designing the new workspace, which helped create a seamless transition.

4. Build Relationships with Your Local Post Office

   
   

   Both PHYLLI Designs and Oak Meadow found local post offices invaluable in their tree and sea changes. The post office helped streamline their packaging and shipping processes, saving time and money.

5. Lean on the Community

   
   

   Laura Hall, founder of PHYLLI Designs, credits her local community for supporting her business through word-of-mouth. She gives back by hosting hat-making parties that bring the community together.

Moving your business to the country or coast can lead to exciting growth and opportunities with the right preparation and community support.

Source: Australia Post