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Igniting Indigenous Entrepreneurial Spirit
Putting Heart into Sparkling Water:
Wiradjuri woman Tara Croker founded Yaala Sparkling, a company using Australian native botanicals to create a thriving Indigenous business. Inspired by her grandmother, who grew her own food, Tara connects with the land through food and drink. “I love experimenting with flavors, brewing teas and kombucha. We chose sparkling water because it’s an inclusive drink,” she says.
As Tara’s business grew, she noticed non-Indigenous brands entering the native food space. “Less than 2% of the bush food supply chain is Indigenous-owned,” she explains. “It’s mind-blowing that First Nations people’s knowledge, thousands of years old, isn’t economically benefiting them.”
This passion drove Tara to make her mark. Her business received a boost in 2023 when she secured a $125,000 investment on ‘Shark Tank’ from Dr. Catriona Wallace.
Tips for New Entrepreneurs:
Find Passionate People: “Starting out, you wear many hats. We’re lucky to have a team that believes in our vision.”
Be Authentic: “We’ve focused on our why, brand, vision, mission, and purpose. People understand we’re celebrating and sharing culture through a truly Australian drink.”
Be Eager to Learn: “Entering the beverage industry requires knowledge of manufacturing, logistics, and food safety. Surround yourself with experts willing to share their knowledge.”
Frame Naivety as Strength: “Entrepreneurship’s beauty is in the naivety at the start. Tackling challenges step by step makes progress achievable.”
Connect with the Community: “I love learning and connecting with the Indigenous and entrepreneur communities. People on LinkedIn are always willing to give advice. Embrace all the lessons along the way.”
Take Chances: “I’ve always loved ‘Shark Tank.’ When friends suggested I apply, I thought, ‘Of course I should!’ Sharing our work with native plants and Indigenous business ownership on a mainstream show was incredible.”
Source: Julie Lee, Investment NSW
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